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Shifting Dynamics in Sports Media
This chapter explores the changing landscape between the NBA and NFL, focusing on market visibility and media rights negotiations. It highlights the challenges faced by the NBA amidst the NFL's dominance, examines the evolving strategies of both leagues, and discusses the implications of streaming services on viewership. Additionally, the chapter touches on player salary dynamics and the potential impact of integrating the WNBA into the NBA's business model to drive year-round engagement.