The Animalz Content Marketing Podcast cover image

Hyper-Competitive Content Marketing With Buffer's Ash Read

The Animalz Content Marketing Podcast

CHAPTER

Creating Content That's Already There Is Key

Paying attention to what's already there is key. The older the post, the more of the traFP ic goes to it. We have a mixed panel dashboard that kind of brings in all the like, sinups, a traffic from blog to marketing,. And then i cind o use search consol just to like dig into those results. So if we're seeing gross, where's that grove coming from? If a post is dipped, what hue ads a dipping? But then every month i tryin jo dolike a bit of a deep dive, and look into which page s are geting traffic or how they've grown over the last month.

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