Creating Content That's Already There Is Key

Ash Read, Editorial Director at Buffer, talks through: how to compete in an industry saturated by content marketing; finding your unique differentiator; the power of brand and vision in content; how to create and update “topical” content; and the content strategy he used to grow his side project’s traffic from 0 to 130,000 monthly pageviews.

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Hosts

• Ash Read is the Editorial Director at Buffer, and the founder of modern homeware directory, Living Cozy.
• Ryan Law is the Director of Marketing for Animalz, an agency that delivers high-quality content marketing to enterprise companies, startups, and VC firms.

Mentioned in the Episode

• Ash's side project, Living Cozy
• Webinar, How to Manage Big Blogs (feat. Buffer, Zapier & Amplitude)
• Breaking Brand, a Buffer podcast series
• The Animalz article about "content whales," Here’s How to Handle a Wildly Successful Article That Makes the Rest of Your Content Look Bad

Connect

• Connect with Ash on Twitter and LinkedIn
• Connect with Ryan on Twitter and LinkedIn