How Modi Used Social Media to Disintegrate the Traditional Media

Shashi Shekhar is a technocrat, and a leader in the media and technology space as well as a regular columnist and has authored ‘Collective Spirit, Concrete Action’, a book based on Mann Ki Baat - Prime Minister Narendra Modi’s flagship communication program for connecting with people of the country. Shekhar is also a member of Team Modi and worked in the 2014 campaign for the general elections. Shekhar has also been CEO of national broadcaster Prasar Bharati and is credited with having brought change in the working style of the national broadcaster. In this edition of Podcast with Smita Prakash, Shekhar talks about how Narendra Modi has rewritten the rules of communication with the use of technology and ‘Mann Ki Baat’. He also spoke about the hostility by the media towards Modi before he became Prime Minister of the country. Shekhar also spoke about the reasons behind technocrats joining Modi’s campaign, PM’s connection with the Indian diaspora, and his first meeting with Prime Minister Narendra Modi. He also shares his experience of working along with Rajesh Jain on ‘Niti Digital’ and creation of a volunteering platform ‘India272.com’ in 2013 and much more.