Impact of Forecasting for Social Good

Bamman: I don't think we're doing enough when it comes to the impact of forecasting on social and ecological selling. And i think this is just the start of this initiative. We need people from the forecasting, from data science, from our modelling, and also decision makers who those who are going to use the forecasting together. So in the next five, ten years,i think this is what we want to focus on and push the agenda towards this.