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#025: A/B Testing with Kelly Wortham from EY
The Analytics Power Hour
Is There a Difference Between Testing and Analytics?
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Analysts want to be doing testing, especially if they feel like theyr and in a rut. Typically you have to say, look, this is a a separate group that needs to be established. But don't think you can start testing just by saying, hey, i'm going to take this analyst that's part of my diginal analytics team, and I'm going to put them over testing - that's not enough. It's possible for any digital analyst or conversion rate optimization professional to fully embrace what adtestin multiveriustan does.
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