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Why Zara India needs to go solo or go home

Daybreak

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From Partners to Rivals: The Rise of Tata's Fashion Brands Against Zara

This chapter examines the transformation of Zara's market standing in India as Tata Group transitions from a partner to a major competitor. It analyzes Tata's strategic adaptations and local sourcing approaches that have reshaped the retail landscape and impacted Zara's dominance.

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