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3min chapter
Ep 472 Exit Story: The Broken LOI: How George Hartley Salvaged the Sale of SmartrMail
Built to Sell Radio
Intro
This chapter details the transformation of SmarterMail from an email retention tool for an art marketplace into a comprehensive SaaS marketing automation suite for e-commerce. It also discusses the obstacles encountered during the sale process, emphasizing the necessity of vetting potential buyers.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode