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Winning the Customer Through Marketing: Trust, AI, and Brand

No Bullsh!t Leadership

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Trust and Authenticity in Modern Marketing

This chapter explores the shifting dynamics of trust in marketing, emphasizing the consumer preference for authenticity over polished branding. It highlights the importance of genuine storytelling, human connection, and the role of AI as a creative assistant while cautioning against over-reliance on automation. The discussion also underscores the significance of personalized gestures in building customer loyalty and lasting relationships.

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