SaaStr 649: Being a Rebel and Building a Movement: Non-Traditional Approaches to Scale with DoNotPay CEO Joshua Browder
The Official SaaStr Podcast: SaaS | Founders | Investors
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The Importance of Organic Marketing
Virality is a great channel because it meets all of those three things that I focused on. Paid social is probably the worst acquisition channel, especially with the Apple privacy changes. Once the marketing team stops spending, the ads will stop running. So you see every six months a new social app gets to the top of the app store. And they're primarily tapping into organic social to get there.
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