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Why great leaders take humor seriously | Jennifer Aaker and Naomi Bagdonas

TED Business

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The Power of Humor in the Workplace

i and i teach a class at stanford business school about the power of humor in leadership. It turns out that humor is a teachable skill and one of the most under appreciated assets at work. Leaders with a good sense of humor are seen as 27 % more motivating. Their teams are more bonded and creative. And studies show that adding a light hearted line into a sales pitch, like, my final offer is x and i'll throw in my pet frog max, can get people willing to pay nearly 20% more. There's a psychological principle called the priming effect which says our brains are wired to see what we've been set up to look for. So when we live

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