6min chapter

TED Business cover image

Why great leaders take humor seriously | Jennifer Aaker and Naomi Bagdonas

TED Business

CHAPTER

The Power of Humor in the Workplace

i and i teach a class at stanford business school about the power of humor in leadership. It turns out that humor is a teachable skill and one of the most under appreciated assets at work. Leaders with a good sense of humor are seen as 27 % more motivating. Their teams are more bonded and creative. And studies show that adding a light hearted line into a sales pitch, like, my final offer is x and i'll throw in my pet frog max, can get people willing to pay nearly 20% more. There's a psychological principle called the priming effect which says our brains are wired to see what we've been set up to look for. So when we live

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode