4min chapter

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast cover image

Andy Rachleff on coining the term product-market fit

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

CHAPTER

The Importance of Product Market Fit

As a premier fund, you want to find companies just at that moment that they have figured out the market risk and I guess that is also the genesis of this idea of product market fit. What is it that you would say is already figured out to say, yes, the market risk is low? Like what are the elements that you looked for that you now call having found product market fit? Well, there are a couple of heuristics that I've come to believe are very good indicators of productMarketFit. One for enterprise businesses and one for consumer businesses. On the consumer side, I think the best test is whether or not the company can generate exponential organic growth,. Not paid growth

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