The brain has two separate circutaries, one for riskogirs behaviors and one for vistogan behaviors. Is that person in a whiskovers typeon mind set, or a brisk, tolerant type two mind set? Rigter? Hen? These are terms that are borrowed from statistics. And to really understand where that person is in these mind sets, is a typor a type too? And then playinto that. Write ones, for example, at the time of day really matters. When we wake up in the morning, our seritonian levels are at their peak. If i, ififiver is in the morning,. you know that tha person's brain is much more
“Something like 90 to 95% of our decisions and behaviors are constantly being shaped the non-consciously by emotional brain system.” In this episode of Think Fast, Talk Smart, Professor of Marketing Baba Shiv sits down with lecturer and host Matt Abrahams to share his research on how emotions affect our, and our audience’s, decision making.
“You’ve got to pay careful attention to the audience that you’re talking to and allow the person to talk,” Shiv says. “Allow the person to talk because then, the person has ownership of the idea.”
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