Mastering Persuasion: Authority and Actionable Strategies

In this episode, Alex (@AlexHormozi) breaks down the 12 internal persuasion rules that drive every ad, video, sales page, and email he writes. This is the exact framework he uses to drive massive sales for real companies with real money on the line.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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