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#17 Björn Fahlén: Quality First Investing

Investing by the Books

CHAPTER

Why Quality Companies Are Systemically Underpriced in the Market?

quality is systematically underpriced by markets over longter time periods. Most investors tend to discount delayed gratification too heavily, he says. And understanding that a great company's stock can multiply a hundred times in 25 years when you compound a 20 percent annually, is not in t endia. The power of compound is relatively invisible over short periods of time, but it is enormous over the long term.

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