#360: Understanding Loyalty in Europe - The European Loyalty White Paper
Let's Talk Loyalty
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The Rise of Loyalty Programs in Europe
Across our 24 markets, 56% think that loyalty programs are a great way to reward customers. A whopping 42% think that actually every brand should offer one. And particularly if you're in grocery, when we think about how much grocery loyalty has changed over the last few years across all those markets. 35% will join every time they are given the chance. So what that indicates to us is that we've got a real continent of loyalty fans of people who want to take part in programs.
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