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The Post-ATT World
Greymatter
The Importance of Pattern Matching in Advertising
The opportunity here really is to take the intuition out of the ad creative production process and allow everyone to sort of specialize in what they're great at. We build a tool called look like creative that will basically take every single image that's ever been run by a brand including statics, video, including copy. It can identify patterns and correlate that with goals that you care about or demographics thatyou care about region.
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