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How Can We Trick Ourself Right Into Believe What We Need to Believe?
A friend of mine launched the new service category in his business and it blew up overnight. He hired 30 people in 14 days for his customer service team. And so a lot of times the necessity is one of the biggest things that allows us to break our beliefs, because we have to. The fact that it's just what you believe that changes the outcome and the influence on the other person is like, so cool to me.