Maximizing the Power of Podcasting for Entrepreneurs

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Exploring the benefits of podcasting for entrepreneurs, this chapter emphasizes the value of creating a digital resume, connecting with a targeted audience, and building trust through consistent and personal content. It also discusses improving speaking skills, forming relationships with guests, and the evolving strategies of podcasting over time.

Dave Jackson is the founder of the School of Podcasting, Head of Podcast Education at Libsyn, 2018 Podcast Hall of Fame Inductee, and author of the book Profit From Your Podcast.

Top 3 Value Bombs

1. Being on YouTube is fantastic, but it is not mandatory. You can thrive with just audio if that is your preference, so do not feel pressured to be on YouTube if it is not suitable for you.

2. Promoting your podcast is not sleazy; it is about helping people. Understand your audience and how your content connects them to confidently ask for shares.

3. Every coach should consider having a podcast as part of their digital resume. It allows you to receive feedback from potential clients and interview them. While it may not replace cold calling entirely, it reduces its necessity.

Check out the School of Podcasting - Plan, Launch, Grow, and Monetize Your Podcast - School of Podcasting

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