2min chapter

Cautionary Tales with Tim Harford cover image

The Company That Cancelled Christmas

Cautionary Tales with Tim Harford

CHAPTER

Christmas Gifts Don't Have to Be Expensive

The commercialisation of Christmas came early too. Santa Claus was regularly appearing in advertisements by the 1840s. In 1867, Macy's department store in Manhattan announced it would stay open until midnight on Christmas Eve to accommodate that last minute gift buying spree. We've been trapped by the obligation to exchange gifts at Christmas for a long time. After all, if it's the thought that counts, why do we often spend so much and think so little? And here's a conversation from The Good Fairy in which young Ella and her aunt ponder last year's gifts. That ring I gave Mrs B was $20. No, really. But I had to give her something because she had sent me

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