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#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses
Modern Wisdom
The Importance of Speed in Commercial Decision Making
The ROW study suggests you should contemplate, talk about value added. Because that will always be a larger absolute number. It sounds like this is how the discounts make people feel. It's like, what does this mean for me? Yeah, that's a really nice way of putting it. I think that's a fundamental insight. About how people make small commercial decisions.
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