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The Cost of Energy
You don't buy that 10,000 pound system unless the economy is really good and you're feeling very wealthy. You won't go to the bank. So that's when demand for money and money creation increases when times are good rather than when times are bad. And so what we have really is we've blazed on some great work on the data as well. Incredibly high profit margins. But the short when one of now got which is really the ultimate long term is the cost of energy. Yeah. Because if we... but before we get on to that, let's say we will come back to energy. I know because I know it's important.