10min chapter

Sub Club by RevenueCat cover image

The Subscription Value Loop: A Formula for Growth – Phil Carter, Elemental Growth

Sub Club by RevenueCat

CHAPTER

The Subscription Value Loop and its Components

This chapter explores the development and application of the subscription value loop framework, discussing its components and the challenges of coordinating between growth product, core product, and growth marketing. It also emphasizes the importance of value creation, value delivery, and value capture in subscription apps.

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