In this episode of the Top of Mind podcast, Mike Simonsen sits down with Tristan Ahumada from LabCoat Agents to talk about how agents should be using social media and other marketing tools to build their business in 2024. Tristan shares what he learned as a leader on Facebook’s real estate market advisory board, offers tips on how to use Altos reports with clients, and discusses his high-impact, values-based social media strategy. He also gives his take on what the next 10 years will look like for real estate agents and the business.
About Tristan Ahumada
Tristan Ahumada became Rookie of the Year at Century 21 at age twenty-four, his first year in the real estate business. He is now in the top 1% of all real estate agents in the U.S. Tristan also created LabCoat Agents in 2014 as a Facebook group and has grown the popular social media page to over 137,000 members.
He is the CEO and founder of A Brilliant Tribe, an online community builder and social media strategy company.
Tristan strives to help people throughout the world as a Fortune 500 consultant, leadership and growth coach, and a People editor for Success Magazine.
Here’s a glimpse of what you’ll learn:
- How Tristan built the largest Realtor social media group - LabCoat Agents with 137,000 members - and Realtor newsletter with 500,000 subscribers
- What he learned as a leader on Facebook’s real estate market advisory board
- How he uses Altos reports with clients, including fun social media ideas
- His values-based social media strategy, and how other agents can adopt it
- Why the algorithm “favors the extreme,” and what that means for his approach
- His Like, Comment, Message process for social media growth
- Why Google is still better for paid ads than social media
- How he leverages AI in his work with clients and his team
- What the next 10 years will look like for real estate agents and the business
Resources mentioned in this episode:
Featuring Mike Simonsen, President of Altos Research
A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. The company now serves the largest Wall Street investment firms, banks, and tens of thousands of real estate professionals around the country. Mike's insights on the market have been featured in Forbes, New York Times, Bloomberg, Dallas Morning News, Seattle PI, and many other national media outlets.
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About Altos Research
The Top of Mind Podcast is produced by Altos Research.
Each week, Altos tracks every home for sale in the country - all the pricing, and all the changes in pricing - and synthesizes those analytics to make them available before becoming visible through traditional channels.
Schedule a demo to see Altos in action. You can also get a copy of our free eBook: How To Use Market Data to Build Your Real Estate Business.
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