What's the Unit Economics for Retail?

The unit economics for retail are probably worse off higher on your store. When you include the marketing to direct to consumer everything, just your CAC in general takes out a majority of that. You can target a million people at a two dollar CPM or less in some cases compared to your $30 CPM or $20 CPM in a conversion campaign. So your dollars go 10 times more. And I totally agree, Ash, like when you think about the unit economics, yes, Shopify excluding media spend, operating expenses and a few other pieces of it. However, on a net margin, retail typically will almost be double if not a little bit more where Shopify is for most