3min chapter

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Ep19 (Special): PR for Startups; w/ Lazer Cohen, Founder & CEO Concrete Media — Product Market Fit

Product Market Fit

CHAPTER

The Importance of PR

Laser is the founder and CEO of Laser, a PR agency based in Israel. He talks about how to get media coverage for your tech company without alienating its audience. The different types of press depending on what industry you're in or who your target audience is as well as where you want to be seen.

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