The 'Taste and See' Marketing Strategy

My guest is Pedro Adao. He’s had a number of successes on a number of fronts. He’s a long-time entrepreneur, a Two-Comma Click Funnel winner and he’s also the founder of the 100X Academy. In short, he’s living what I’d call a “Faith-Infused Business” and we’re going to talk about what it means and why it matters! Listen To The Podcast: Resources: Pedro's 100 X Academy   Pedro's 8:18 Kingdom Finance Challenge   Interview:  Pedro Adao: Man, I can't wait. This is gonna be so much fun. Thanks for the invitation, Mitch. Mitch Matthews: Absolutely! Did I get all the big pieces at least to start with? Pedro Adao: Yeah I think we're good. I think whatever you didn't say is about to come up now. Mitch Matthews: That's exactly right. We're covered, right? I love it. I love it. So let's go back and get a little history. I always love to introduce DREAM THINK DOers, let them get into your head a little bit.  You're an entrepreneur. You're loving it. You've been a successful entrepreneur for a while. Was that always a thing for you? As a kid did you know entrepreneurism was gonna be the thing? Pedro Adao: No, not really. I grew up, my parents are immigrants. So my parents came here from Portugal. So I was born here and what you see with immigrant families is there's two types of real kind of paths that these immigrant families will usually pick. One is they'll go hardcore entrepreneurship. They come in and start businesses. We see a lot of that or there's also a path. They go really hardcore after education. Education, college. So my parents were on the college path. They were like college, college, college, college, college. Both my parents were W2 employees. My Mom is entrepreneurial. My Mom always had side businesses. My Mom is an amazing tax preparer. She had a travel business. She always had a side hustle, but my Dad was a W2 worker. So I had some entrepreneurial tendencies. By high school, I began to kind of see a little bit of it come up. A funny story is I got in trouble in high school because I was selling pool passes on campus. The problem is we didn't have a pool. So got in a little bit of trouble for that. That's when your entrepreneurial spirit goes a little bit too far. Mitch Matthews: Just a little sideways. Needs a little bringing back, that's right. That visionary in you, you dreamed of a pool. Pedro Adao: I was like, "But it's coming in 2048 when you're no longer here." No, I was a senior. It was a little prank we did on the freshmen. There was a little entrepreneurial spirit there and then in college, I was drawn to network marketing. I found myself kind of liking that and those conversations. So really kind of came on late, but I spent 10 years as a W2 employee after college. Went to college, I got a degree in Economics. Got a job. Was climbing the corporate ladder pretty fast and then I just kind of found myself kind of stuck in my income range and I was commuting three hours a day in Silicon Valley and then at some point I just kind of lost meaning for my work in the corporate structure and by that time I was a full raging, entrepreneurial spirit was raging. I was doing a lot of real estate on the side and so no, I was more of a later, I guess later bloomer to the entrepreneurship path. Now it's at the core of my identity. Mitch Matthews: That's awesome. It's become who you are, I have a similar path. I got introduced to the entrepreneurial bug at 13 working at a bike shop in my small town in Iowa and I loved it. I loved the idea of it, but then after college went into the corporate world and did that for a number of years and I always knew that's probably where I would wind up, but I didn't know it was gonna look like all those things, but it's just that bug that kept growing and pulled me in. So I love it. I love it. So now I want to speak to where you're at now and then I want to go back to bridge because I think a lot of DREAM THINK DOers,