2min chapter

Motivation with Brendon Burchard cover image

Persuasion Mastery

Motivation with Brendon Burchard

CHAPTER

The Power of Metaphors

The best thing you can ever do is use metaphors. I learned this from a great trial lawyer, what was considered America's trial lawyer, Jerry Spence. He had to explain things that we couldn't necessarily understand on our own, but he used metaphors. It's visual or it's simile. This is what master negotiators do. Every objection, they think of a metaphor.

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