Your brand has great LTV, so everything is easy. Right?
Not so fast. While growing a high-LTV brand is easier than growing a low-LTV brand, having a clear roadmap of how and when to generate growth AND profit can make all the difference between success and wasted opportunity.
In this episode, Andrew talks about how to operate a high LTV brand, from planning where profit comes in your P&L to the specifics of how to run a Meta Ads account when you're forecasting high LTV.
EPISODE HIGHLIGHTS
- [01:10] Observations on how to grow consumable CPG and other high LTV brands
- [08:50] Building your future P&L
- [11:57] Scaling with CAC in high LTV businesses.
- [15:14] Setting CAC Targets For Your Company.
- [16:58] Complications in setting targets with CAC.
- [18:51] Tracking long term customer value.
- [24:01] How much to spend on acquiring customers.
- [26:01] Importance of organic revenue in your business
Mentioned in the podcast:
"The 6 Biggest Factors In Retention, In Order" previous episode: Apple, Spotify.
Places to follow up with Andrew:
Twitter: @andrewjfaris
Email: podcast@ajfgrowth.com
Work with me: www.ajfgrowth.com
Music Intro: "Tell Me Mama" by The Devious Means
Music Outro: "Rusty Little Scissors" by The Devious Means
