Spotify trolls Amazon's Earhole Strategy (342)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
00:00
SCO Botify Year Hole, Rub the Screen, Hashtag, Rub the Screen
Sports network espn launches a creator network to attract gn z consumers. The first iteration will feature ten creators and focus on tiktok. It will begin in october and run for about four months. This is an experiment, right there? Soi'm a little disappointed that they're doing this with such a small beta. I mean, it's like, that's not going to give you a big chance for a huge success here. Chances are one of them maybe goes a little viro maybe becomes a hit, maybe become something that they can actually build on. But this isn't a true investment in in my mind. And so, to your point, everybody's launching
Transcript
Play full episode
