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Sports network espn launches a creator network to attract gn z consumers. The first iteration will feature ten creators and focus on tiktok. It will begin in october and run for about four months. This is an experiment, right there? Soi'm a little disappointed that they're doing this with such a small beta. I mean, it's like, that's not going to give you a big chance for a huge success here. Chances are one of them maybe goes a little viro maybe becomes a hit, maybe become something that they can actually build on. But this isn't a true investment in in my mind. And so, to your point, everybody's launching
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