
Upgrade Your Life By Adding Friction
The Stacking Benjamins Show
00:00
Is There a Difference Between Instant Cake Mix and the Instant Bisquick?
Pillsbury came up with the instant cake mix. All you did, literally is add water. For at first there was some novelty in it, sold. But after a time, it actually, the sails fell flat,. And they did some research. They realized that to make it more authentic, to make it feel more home made, let's take out the dry, powdered egg mix and actually ask the consumers to just add two eggs into the mix. Just by doing that, it brought all the so called love and nestalgia, the meaning of baking a cake, back into that process. The friction is what makes us healthier. It does. I mean, we're talking about your
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