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Reset + Reimagine: The role of generative AI in SG&A success

McKinsey Talks Operations

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Reset and Reimagine: The Importance of Time-Bound Strategies, Alignment, and Considering Competitor Threats

The speakers discuss the reset and reimagine approach, emphasizing the importance of time-bound resets and the longer-term journey of the reimagine phase. They also highlight the need for alignment and leadership from key executives and address the potential threat of generative AI capabilities.

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