Sam Bloom, Head of Partnerships at PMG, shares his extensive journey in the advertising industry, discussing the importance of transparency, the impact of family legacy, and the CTV industry.
He emphasizes the need for creativity in advertising and the challenges posed by privacy regulations, while also highlighting the potential for innovative solutions in the ad tech space.
Takeaways
- Sam Bloom is a third-generation advertiser with a rich family history in the industry.
- Transparency in advertising is crucial for building trust with clients.
- The advertising industry faces significant challenges due to poor financial incentives.
- Connected TV is a transformative opportunity for advertisers.
- Privacy regulations are becoming increasingly complex and fragmented.
- The future of advertising will rely heavily on creative solutions.
- Understanding consumer emotions can enhance advertising effectiveness.
- The rise of the creator economy is reshaping how brands connect with audiences.
- Testing creative ideas quickly can lead to more effective advertising campaigns.
- The relationship between brands and consumers is evolving, emphasizing authenticity.
Chapters
00:00 Introduction to Sam Bloom and PMG
01:16 Sam Bloom's Journey in Advertising
05:40 The Importance of Transparency in Ad Tech
07:05 Family Legacy and Its Impact on Business
09:41 The Role of Marketing in Advertising
15:08 Exploring Connected TV and Its Potential
27:15 The Future of Privacy and Advertising
30:04 The Rise of Creative in Advertising
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