The Impact of Betting Markets on the NBA Finals

This is based on betting markets. This isn't like analysts in the NBA. This is like separate third party betting markets looking at these. Everybody under the sun has a preseason rankings, preseason publication. How's this team going to finish? And that is the information that is influencing the betting markets as well. So it's all kind of interconnected. There aren't going to be instances where a betting market thinks a team's going to win 25 games and then you open up Sports Illustrated's preview and they're like, they're going to finish first with 61 wins,. just never.