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Episode 137: The big debate around Transaction IDs with Chris Kane and Mike O’Sullivan

Marketecture: Get Smart. Fast.

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Navigating Transaction IDs: Publisher Perspectives

This chapter explores recent changes in Transaction IDs and their significant impact on publishers within the advertising market. It highlights concerns over loss of revenue, data leakage, and the control exerted by dominant entities like the Trade Desk. The discussion emphasizes the need for transparency and accountability in auction processes, as well as the importance of publishers actively engaging in industry conversations to safeguard their interests.

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