The 2 Elements of Long-Term Business Success
Chasing Excellence
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The Marketing Hour Glass
The way i define marketing is the process by which you turn a stranger into a raving fan. And to me, it's through thee steps of the hour glass. So a stranger, you got to get to know you. Then they can like you, then they trust from you. The levels of the funnel are awareness, consideration and purchase. Try, by is at the narrowest part. And then after by, it goes, repeat, i'm sorry, repeat and refer.
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