Ecommerce Playbook: Numbers, Struggles & Growth cover image

BFCM 2022 Was Huge. But What Does That Mean for 2023?

Ecommerce Playbook: Numbers, Struggles & Growth

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The Biggest Day in American Shopping History

Cyber Monday this year was the biggest shopping day ever, with $11.3 billion spent on Cyber Monday. Across our data set, we saw store revenues up, average MER is up and Black Friday day of revenue up 44%. The lead up to Black Friday, and this is interesting, up 45% from last year against only 14% increase in spend.

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