How do you kind of know when it's worth it and when it's like this case where you're just kind of a shiny object logo? So, so yeah, in Hester as I say, so Hester is specific and it's so hard to get credibility and to get studied. But even if you have this risk to waste your time for three years, which often you still have to take it because it's, you don't have a choice. "If you stand for innovation, go with me, I will, I will run to them"

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