
Movies in 2025: reduce, reuse, recycle
Impromptu
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The Rise of MacGuffin Movies and Studio Mentality
This chapter examines the rise of brand-driven films and the prevalence of 'MacGuffin movies' in today's film industry. It contrasts ambitious storytelling with the conservative studio approach that prioritizes established franchises, raising questions about the future of independent filmmaking in a capitalist system.
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