2min chapter

The Hustle Daily Show cover image

That Duolingo owl is unhinged

The Hustle Daily Show

CHAPTER

Duolingo's Approach to Twitter Is Notable

Unhinged marketing is often a little bit chaotic in nature, but also highly relatable and conversational. Wendy's experimented with this year moving their ro stay over to TikTok. Popeyes helped the infamous chicken sandwich go viral as they were kind of taunting Chick-fil-A on Twitter. But it's been really interesting to see this shift from text-based Twitter to more video content.

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