What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited - how to think about m&a
Marketing School - Digital Marketing and Online Marketing Tips
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Introduction
Exploring how big brands sell experiences and emotions, not just products, through powerful storytelling and marketing strategies. Examples like McDonald's and Nike's emotional connections via platforms like Instagram and unique sensory marketing tactics are highlighted.
Transcript
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