How to Win podcast with Peep Laja cover image

Getting inside your ideal customer's limited consideration set with Peep Laja

How to Win podcast with Peep Laja

CHAPTER

What's the Side Effect of Category Kings?

People buy based on mental availability. People recommend tools they have never used, but have heard of. So it's very, very hard as a marketer to get inside that very limited consideration set. "The old rational B2B buyer is a myth"

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