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103. Unlocking Opportunities Through The Application of Jobs Theory: A Conversation with Alasdair Trotter

The Disruptive Voice

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Is There a Way of Using Jobs?

Jobs is a way of superficially embracing jobs and I think this is a huge opportunity. Just using jobs is not enough. You have to use it the right way, but it needs to be supported with training and coaching so that people really understand the why behind the jobs language. It drains you to be more likely to do what you have done before. And as soon as you start creating roadmaps that are grounded in solutions, you are disempowering the product team, the designers to an extent. So we've rebuilt some of these prioritization mechanisms inside some very large firms. There's always astonishing how powerful that jobs-based approach can be because there's so many things

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