The Importance of Deconstructing a Church Brand

When cultural and peripheral are considered essential, Christianity eventually becomes untenable and unlivable for someone. You just sense that something's off. I don't want to leave the Christian faith but I don't think they're doing it right. It's as if the tone and the posture and the approach to the Christian faith begins to feel kind of un-Christlike. So here's why we're talking about it. This is important. We need to sort out the non-essentials to rediscover what is essential, what is foundational, what is fundamental.