JUST Branding cover image

S05.EP19 - Rethinking Brand Purpose with Nick Asbury

JUST Branding

CHAPTER

The Essential Role of Community in Brand Building

This chapter highlights the vital role of community and support networks in brand building, particularly through Mastermind groups that foster collaboration among industry professionals. It also reflects on Peter Drucker's quote about the primary purpose of business, discussing a shift in focus towards broader social movements.

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