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Price is very important. Customers will go to great, great lengths to get lower prices. People would drive five hours to other cities to get a deal on goods. He found that by pricing it at one dollar, i could sell three times more of it than by selling the item at a higher price. And always low prices, always. There it is. We're not quite at walmart yet, though.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode