There's this story I read a long time ago about a con artist in 19th century Paris whose big thing was that he would do fake deals to sell the Eiffel Tower for scrap. So by pretending to be somewhat shady he hit the fact that he was a complete fraud? Sometimes a fraud can be more effective if it's always going to look so much shady. If you can give people a reason to think that it's shady to exploit somebody else then they will be less aware that it's a reason to exploit you.

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