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3min chapter
S4 E1: Rare Beauty’s Brilliance/Aesop is for the Rich/Improving the Checkout Process
Limited Supply
How to Market Yourself to High-End Restaurants
ASAP is a soap and moisturizer brand that L'Oreal bought for $2.5 billion. The company has no social media presence, but they've done a great job of branding themselves with high-end hotels and restaurants. In 2020, 30% of their sales came from ASAP.com, which is $10 million a month at ASAP.com.
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