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Fighting Back Against Divide & Conquer w/ David Charalambous #367

Aubrey Marcus Podcast

CHAPTER

Social Proof Is So Powerful to Behavior

The illusion of consensus becomes a self-fulfilling prophecy. Social proof is so powerful to behavior, incredibly powerful. We look around to see what everyone else is doing and normalization is very key. The sign where they told people how much was being stolen, actually was a crime promotion strategy.

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