How to Prioritize the Different Markets to Focus On

The first thing you look at is, am I making a meaningful difference to what it was to do? And so if it's the former case, right, that I'm bringing something to market, obviously you have to find a real pain point where the market has been asking for a real change. My word for this is, are you bringing an aspirin or is it a vitamin? Are you just making something feel better or are you really solving a headache? So focus on the ones that truly solve a day. Once you get proof points, then you can actually scale it broader. But you need to have clear wins that showcase how it's done. That also helps you build out an ecosystem