How Does Product Development and Sales Play a Part in the Cycle of Your Business?

In apparel, I think the formula is fairly clear, which is that you have to be able to keep releasing products. We typically have five or six kind of major collection launches throughout the year. And then sandwiched in with that, we do site wide sales, we'll do flash sales. So it's not surprising to me that you guys have also had the LTV to back that up. People are wearing your logo,. like they have to like get and want it and feel like it matters in that space and it's important.

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